Gordon White (London) runs one of the leading chaos magic blogs, Rune Soup. He has worked nationally and internationally for some of the world's largest digital and social media companies, including BBC Worldwide, Discovery Channel, and Yelp. Gordon has presented at media events across Europe on social strategy and the changing behaviors and priorities of Generation Y. During this time, he has partied with princes, dined in castles, been mentored by a former director of a private spy agency, and even had a billionaire knight buy him bottles of champagne.