1.  The best quality of Taurus is stability. The worst quality is stubbornness. A key phrase is “I have.” The Taurus personality is industrious, sometimes even plodding. It is easy to imagine the Taurus still going, like the Energizer Bunny, when everyone else has quite for the day. Once you get on a roll, you don’t want to stop. Taurus is seen as being reliable and generally consistent. You know the value of money and appreciate material possessions.

The Taurus mentality leans to things practical. Generally careful, you can discriminate quality and tend to be perfectionists. You have enormous energy reserves. You can pursue a single task for a long time, then switch tracks and take on another. You may not know when to rest. Taurus is immovable. Once you have made up your mind, changing it is like moving the whole earth. You may listen to the opinions of others, but you stick to your own. You are interested in the psychic realm as it is so close to the present moment.

Conservative in temperament, Taurus appreciates the traditional way of doing things. You are unlikely to abandon a system just because it has a flaw—you are more likely to capitalize on its strengths and find a way around the problem. Taurus is patient. You can wait for the right time to act, and you allow others the time you need to accomplish your tasks—that is only practical after all! Taurus enjoys a daily routine, a weekly routine, an annual routine. Generally you cannot be rushed into action. You are like a train—you only move as fast as you move. Yet Taurus is usually efficient, not wanting to waste effort, and therefore discovering the most direct path.

Taurus generally has a reserved disposition. You dislike change and are therefore less likely to force change on others. You are possessive and therefore do not demand that others give up your possessions. Taurus, like the bull, is placid, willing to take what comes, as long as it doesn’t irritate overmuch. Taurus’ colors are pastels, especially pinks and blues. The part of the body is the throat and lower jaw.

2.  The Maintainer
Key Phrase: I HAVE

Taurus is conservative, and prefers to maintain the status quo. Operating in a Fixed mode and the Earth element, Taurus can be extremely stabilizing—like the Rock of Gibraltar. Through a natural connection with the energy of Venus, Taurus loves the good things of life, and can be highly affectionate. A natural, earthy sensuality is associated with this sign, which can also be highly possessive. Taurus is calm, steadfast, and enduring, but can become a raging bull when angered to the extreme. The symbol of the Bull associated with this sign shows the power behind it, yet there can also be a slow, plodding pace connected to Taurus. The desire for a stable financial and emotional base can lead to extreme materialism when those of this sign feel insecure. But in its most positive expression, Taurus is the essence of deep and abiding love. Where you see Taurus in the chart, there is focus and conservatism.